If your sales are not yielding the results you expect, lean on the digital guideline. While the success of your product or service lies in its quality and benefits, its sales depend entirely on whether you are offering it to the right people. While there are people who simply do not need it, there are others who are looking for it and who, perhaps, do not even know of its existence. Digital advertising and its tools can help you find people who are sure to be interested and will buy from you.
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For this reason, today, the digital guideline is a key tool for the growth of any business because through it your sales team will obtain qualified leads that will have a greater possibility of becoming customers, for which there will be a large area won there. However, this cannot be achieved without a solid digital advertising strategy that includes a planned and detailed audience segmentation process. For this reason, today at X3media we are going to tell you why the digital guideline based on strategic audience segmentation can help you grow in sales .
What is the digital pattern?
Digital advertising is a data-driven marketing tool that aims to reach consumers at every stage of the marketing funnel and move them from one stage of the purchase funnel to the next. Like traditional advertising, a business, products, and services are promoted to generate brand awareness, sales, and more. However, the digital trend is paid digital efforts on digital channels, rather than traditional ones. Instead of TV or radio billboards, your ads appear on Google, Facebook, Instagram, YouTube, LinkedIn, Twitter , and more.
These digital channels each have their particularities and benefits, but they all share the fact that interaction with users is two-way. The ad not only reaches a certain person, but when that person sees it, it gives us data that we can use in our favor. For example, in the digital guideline you can track the performance of campaigns in real time. In addition, information about the demographics, interests, and habits of the people who view and interact with these advertisements may be obtained. This is why today’s digital advertising often seems like a smart alternative to traditional advertising.
How to create an effective digital advertising strategy?
To design a digital advertising strategy, several factors must be taken into account. The main thing is to have the objective of the campaigns very clear. What do you want to achieve for your business with a certain campaign in relation to the conversion funnel? The answer to this question, of course, will be obtained by knowing your target audience very well and characterizing your buyer personas in detail. Who do you want to reach and at what point in their buyer’s journey ?
If you use this as a guide for the design of your entire advertising strategy, you will know which platform to advertise on, with what budget and what type of ads to create. ( Here you can read about 5 criteria to choose between advertising on social networks and Google ). Audience segmentation is one of the most useful tools of the digital advertising that, if used well, can make a difference in your conversions.
